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Create loyal customers for life

Creating loyal customers is as much about customer service and quality products as it is about providing good features on your site to live up to expectations. In this part of the Level Up series, we will focus on the loyalty of a customer. Loyalty in the sense of regular customers that keep coming back […]

Level Up your store: what is AOV and how to increase it?

AOV stands for Average Order Value and it is calculated by your total revenue through your e-commerce website divided by the number of orders. For example, if your total revenue is $10,000 and you have 100 orders, the AOV is $100. Marketers often use this value to calculate the cost for marketing per order, return […]