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YITH WooCommerce Wishlist

What the plugin does Let your customers save products to wishlists to share with family and friends, and create targeted email campaigns that encourage them to buy.
How you can benefit from it:
  • Allow your customers to save the products that they like the most, and easily check prices, availability, and more.
  • Increase sales and visibility by allowing your customers to share wishlists with friends, family, on social networks, etc.
  • Analyze the most popular products in your store and create ad hoc marketing campaigns to increase your sales.
  • Increase your conversions by having emails sent automatically when a listed product becomes available or is on sale.
  • Create targeted email campaigns to encourage your customers to buy the products on their wishlists: you can alert them that there are only a few units left, or offer short-lived discount coupons to create urgency and scarcity, the basic principles of email marketing.
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1 year of updates and support
30-Day money back guarantee
100% Money Back Guarantee Buy confidently with our buyer protection and get a full refund for any reason. Read our refund policy >
This plugin is used by 32,062 customers, with a rating of 4.5/5 and a 97% customer satisfaction in support!
YITH WooCommerce Wishlist

Wishlist: The #1 tool of your e-commerce

A wishlist is an essential tool for any e-commerce business. It allows you to gain valuable insight into your customers’ preferences, improve the user experience, and increase conversions.

No matter what you sell, the statistics speak for themselves: 7 out of 10 people who enter your store look at the products, select a few that interest them, and for one reason or another, postpone the purchase until later.

It is estimated that the average user will consult the product two or three times before adding it to their cart. If they can’t find it easily and have to search too hard, the result is predictable: lost customers and lost sales.

YITH WooCommerce Wishlist allows your customers to save the products they like and want to buy later. When they come back to your store, they can quickly access their list, check price changes, availability of sizes, colors, etc., and proceed to checkout. They can also share the list with family and friends, because maybe their birthday is just around the corner. 😉

If you want to boost conversions, you can set up personalized and targeted email campaigns. For example, you could send a 10% discount coupon to all users who have product X on their list. This feature makes our YITH WooCommerce Wishlist a must-have for any online store.

Just a heads-up: our Wishlist plugin is the most widely used one out there, with almost a million active installations. We put our heart into designing it, so you can expect a lot from it, and we’d love for you to check it out for yourself.

Choose who can create a wishlist: all users or only those who have an account in your store

Allow unregistered users to create a wishlist (which will be stored via cookies) or require them to register in order to use the full functionality of the plugin. In addition, the user who registers in your store will provide you with useful information for marketing and remarketing activities and will have a greater incentive to return.

Wishlist guest users
Multiple wishlists

Allow your customers to create multiple wishlists to organize products (Christmas, birthdays, etc.)

The plugin allows your users to create unlimited wishlists, each with its own name and different privacy options. For example, one of your customers can create a public “Birthday” list, a private “Christmas” list with products that no one can see, and a “Wedding” list that only users with the access link can see.

Customize the “Add to Wishlist” button and the comments displayed to the customer

Choose whether to display the “Add to Wishlist” button as a simple icon (using one of the plugin’s icons or uploading a custom one) or as a text button, configure its position (above the product image, below the “Add to Cart” button, etc.), enable or disable a counter to show the “popularity” of a product (i.e. how many wishlists it has been added to), customize tooltips and notifications when a product is added/removed, and much more. The configuration gives you maximum flexibility to make the plugin work exactly the way you want it to.

Customize add to wishlist
Wishlist privacy settings

Allows users to set privacy settings for sharing lists

For each list created, the user can configure the privacy settings according to their needs. A public list can be viewed by anyone and is perfect for posting to social networks; a private list can only be viewed by its owner; and a shared list can only be viewed by people who have the access link.

Choose an attractive Wishlist page design

The Wishlist is one of the most used features in an e-commerce site, but often the design of the page is not eye-catching and inconspicuous to the user. With our plugin, you can choose from several layouts and offer a more engaging experience to users who create a wishlist on your website.

Wishlist page layout
Wishlist widget

Use the widget to make your wishlist more accessible and visible

Place the widget in the header of your store or wherever you want to create an immediate wishlist access point. The widget allows you to view the products on the wishlist, access it, or move products from the wishlist to the shopping cart with a single click.

Advanced options allow customers to efficiently manage their saved lists and products

As an Admin, you can set your customers’ permissions to manage their lists and configure what to show or hide in the product table. You can choose to allow your customers to download a PDF of the products in the list, rename and delete lists, and move products from one list to another. You can decide whether to show an ”Add to Cart” button, quantity selector, user-selected variation (size, color, etc.) for each product, and more.

Wishlist advanced options
Wishlist track prices

Allow users to keep track of the product prices on their wishlist

We were inspired by one of the most interesting features of Amazon’s product page: from now on, users will be able to find out when it is convenient to buy a product and how much they will save during a promotion or discount on the product they have added to their wishlist.

Encourage customers to ask for an estimate for products they have on their wishlist

Asking for a price estimate is a great way to connect with potential customers. If you let them request an estimate for products on their wishlist, you can create targeted offers and increase conversions.

Wishlist estimate request
Wishlist add to cart

Improve user experience and add the ability to shop directly from the wishlist

Simplify the checkout process by adding an “Add to Cart” button to the wishlist, and allow your customers to move products from the list to the cart with a single click.

Keep track of your customers’ wishlists and most popular products

Use the dedicated dashboard to monitor customer lists and understand what products they are most interested in: this allows you to structure personalized and more effective marketing strategies.

Track popular products in wishlists
Automatic emails for wishlist items
HOT

Automate sending promotional emails when a product on the list is on sale or back in stock

You can automatically let users know whenever a product on their wishlist is discounted or is back in stock. This type of email campaign is often very effective because it is personalized to the user and targeted to sell them products they have already shown interest in.

HOT

Send ad hoc email campaigns to all users who have a specific product on their list

In addition to the automatic promotional emails, you can also set up specific campaigns to promote specific products in your store.

It is straightforward: choose the product you want to create a campaign for, customize the email text, and with one click, you can send the promotion to all users who have that product on their wishlist. Here’s a tip: use these emails to let your customers know that there are only a few units left or offer them a limited-time coupon, thereby activating urgency and scarcity, which are fundamental principles of email marketing.

Wishlist email upsell items

1 year of updates, bug fixes and technical support

The official plugin license entitles you to one year of updates (and new features that will be added in future versions), error and bug fixes, and access to our technical support platform.

30-Day money back guarantee

Do you have any doubts about the plugin and don't know if it's a good fit for your project? You have nothing to worry about, you can always take advantage of our 100% money back guarantee and get a full refund within 30 days of purchase.

Free Vs Premium

Add to wishlist features
Free Premium
Choose the position of the “Add to wishlist'” button (or use the shortcode for custom position)
Show the “Add to wishlist” button in WooCommerce loop (Shop page, category and tag pages etc.)
Show a tooltip for “Add to Wishlist” buttons
All users can add to wishlist
Only registered users can add to wishlist
Show a notice to unlogged users: invite them to login to benefit from all the wishlist features
Users can add a specific product variations (color, size, etc.) to the wishlist
Replace “Add to wishlist” into “Remove from wishlist” after adding the product to the list
Allow users to create multiple wishlists (Ex: Christmas, Birthday, etc.)
In case of multiple wishlist, allow users to choose the wishlist from a dropdown menu when they click on "Add to wishlist"
Choose whether to close the modal window or not after adding the product to the wishlist
Wishlist page
Free Premium
Choose the wishlist page
Allow users to rename and delete wishlists
Allow users to search public wishlists and see their contents
Allow users to set visibility options for each wishlist, by making them either public (visible to everyone), private (visible to the owner only) or shared (visible only to people it has been shared with)
Customize the columns displayed in the wishlist table
Multiple wishlist content layoutshot
Multiple layouts for the List of wishlist pagehot
Show a single “Add to Cart” button to move all products from wishlist to cart
Show the “Add to Cart” button for each single product in wishlist
Remove items from the wishlist after adding them to the cart
Redirect users to the Checkout page after adding products to the cart
Show the date when the product has been added to the wishlist (only for logged-in users)
Allow users to move a product from one wishlist to another
Users can share a wishlist on social channels (for logged-in users only)
Users can share a wishlist on WhatsAppnew
Users can copy the wishlist link and share it
Sharing options available for guest users too
Show an "Ask for an estimate" button to let customers send the content of their wishlist to the admin and get a custom quote
Users can add optional notes to the quote request
Admin can customize the “Ask for an estimate” form
Allow users to drag and drop items in the list to sort them
Allow users to manage the item quantity in the wishlist
Show how the product price changed since it was added to the wishlist
Allow users to download a PDF version of the wishlist
Widget that lists all the products in the wishlists (available also with "mini-cart" style)
Admin tools
Free Premium
View wishlists created by logged-in users
View the most popular products added to the wishlist by your customers
Send promotional emails to users who have added a specific product to their wishlist
Customize the promotional email with a powerful editornew
Send an automatic email to the wishlist owner whenever a product in the list is back in stockhot
Send an automatic email to the wishlist owner whenever a product in the list is on salehot
Advanced options
Free Premium
Load 'Add to Wishlist' button via AJAX
Fully customizable colors and style
Fully customizable labels and texts
Use the default heart icon or upload a custom icon
Wishlist mobile layout
Compatibility with YITH WooCommerce Ajax Product Filter
Integration with YITH Frequently Bought Together: you can show the FBT items related to the products added in wishlist
Wishlist widget for Elementor
Compatible with Polylang PRO

Plugin integrations

All the products in our YITH catalog are developed on the same shared framework. This grants full compatibility among all our plugins and allows combining them together to get even more powerful results and more complete solutions.

We do our best to also include compatibility with the most popular WordPress and WooCommerce plugins available on the market.

You can use this plugin with*:

YITH Color, Image & Label Variation Swatches for WooCommerce

With YITH Color, Image & Label Variation Swatches for WooCommerce plugin you can show all your product variations such as colors, sizes, shapes etc... as selectable color swatches, labels or even with custom images. The customer will be able to pick their favorite variation right from the Shop page and other archive pages. The plugin also allows splitting variations of the same product and show them as separate items on the Shop and archive pages.

Combining these two plugins allows your customers to add to cart the variable products they added to their wishlists, selecting the variation they are interested in.

YITH WooCommerce Customize My Account Page

YITH WooCoomerce Customize My Account Page helps you customize your "My Account" page in your website in a few simple step, adding new sections and editing the default WooCommerce one.

The integration between these two plugins allows you to edit (using YITH WooCommerce Customize My Account Page) the content of the Wishlist section of the My Account page, editing the icon, title, content, and position within the menu.

YITH WooCommerce Frequently Bought Together

YITH WooCommerce Frequently Bought Together allows you to suggest a group of selected products on the product page to encourage users to buy more products and even offer them at a discounted price as well.

Thanks to the integration between the plugins it will be possible to add a slider to the wishlist page showing products that are frequently bought together with the wishlist items

YITH WooCommerce Product Slider Carousel

YITH WooCommerce Product Slider Carousel allows you to show an unlimited number of products in an immediate and tidy way through sliders, without weighing your page down. You can choose the products to show depending on different selection criteria. Thanks to the integration with YITH WooCommerce Wishlist the admin will be able to choose if the Wishlist's button will be shown on the slider or not

YITH WooCommerce Quick View

YITH WooCommerce Quick View allows the users to get a quick view of the product for which they are interested.
The product details will be shown in a popup, so they don't need to leave the current page.

Combining these two plugins allows users to access their product quick view in one click, straight from the wishlist.

YITH WooCommerce Save for Later

YITH WooCommerce Save for Later is a plugin that allows your customers to save products they added to cart and purchase them at a later time.

The integration between these two plugins allows showing the "Add to Wishlist" button in the "Save for Later" list.

* All the plugins listed in this section are not included in YITH WooCommerce Wishlist. In order to take advantage of a specific integration, you need to purchase and activate the premium version of the related plugin.

Screenshots

Admin

User

Reviews (100)

Customer reviews

Rated 4.48 out of 5 stars
100 reviews

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  1. 5 out of 5

    Sean M. - verified customer

    Loving it so far!This plugin is amazing! It allows my customers to save products easily, which has helped increase engagement and conversions. Highly recommend it for anyone looking to add a wishlist feature to their store!

  2. 5 out of 5

    Natalie S. - verified customer

    Great!!It works great! I use it with Quick View and also the Proteo theme. All three are seamlessly integrated, so I'm really happy with my purchases

  3. 5 out of 5

    info-master1274 - verified customer

    Pasé de la free a la premium y me encantó!Me encanta!! Empecé probando la versión Free y me decidí a comprar la premium para ver qué tal y no podría estar más contenta, funciona genial y tiene muchísimas opciones para implementar listas de deseos en mi tienda, lo recomiendo un montón

  4. 5 out of 5

    Katerina Vasquez - verified customer

    I really like yithwhen I buy my plugins I always look for a reliable company that keeps their products up to date, and with yith I find this and much more, the plugin was updated and had many changes in order to improve, now it looks much more modern and not only that, now my website is going much better.

  5. 5 out of 5

    guillaume.development - verified customer

    100% recommendIt has new amazing customization options that let me customize the plugin the way I want, so I'm super happy with this new update.

FAQ

Here you can find some frequently asked questions about this plugin. If you can't find a reply to your doubts, ask a question: we will reply in a very short time
Topics:
  • All
  • General
  • Custom button
  • Email
  • Variable products
  • Shipping
  • Stock
  • PDF

Does the Add to wishlist also show in the loop of WooCommerce blocks?

Yes, if you enable it in the products loop through the related option, it will show on WooCommerce blocks too.

Can users contact me to ask for quotation for the items they have in their wishlist?

Yes, the plugin has the option Enable “Ask for an estimate” button which, is enabled, will show a button on the user's wishlist page. By clicking on it, they will be able to ask the administrator for the final price of the selected products via email.

Is it possible to add a variable product to a wishlist?

Yes, of course! The plugin adds the variation to the wishlist instead of the generic product if the user has selected one specific variation before clicking on the Add to Wishlist button.

Does the plugin work as a gift registry?

No, the plugin doesn't have this feature. Wishlist owners can set their wishlists as Public or Share from which other users can purchase the items included. Yet, there is no option to ship these items to the wishlist owner.

When an item is purchased from a wishlist, is it removed from the list?

Items are automatically removed after adding them to the cart only if the option Remove if added to cart is enabled.

Do users get an email notification when one of the products in their wishlist is on-sale?

Yes, you can send an automatic email to users when one or more of the products they have in their wishlist is on-sale. To do it, you must enable the specific option as described here.

Is it possible to send an email notification to wishlist owners when out of stock products are back in stock?

Yes, it is possible to send an email to inform users when products are back in stock by enabling the option that you can find here.

Is it possible to create a PDF of the wishlist?

Yes, the wishlist owners can download a PDF directly from their wishlist Manage view.

Can any other person besides the owner buy items from a created wishlist?

Yes, if a wishlist is public or shared, everyone who has access to it can buy any product available on the list. The products, though, can’t be shipped to the wishlist’s owner.

How does this plugin work with cache plugins?

If you use a cache plugin, you can enable the option “Enable AJAX loading” that loads items in AJAX on document ready, bypassing the cache. For further details about cache issues and cookies, you can refer to this section of the plugin documentation.

Is there any way for a user to add multiple items of the same product to the wishlist?

When a product is already added to a wishlist, the plugin shows a message on the product page. Yet, the product quantity can be managed/changed directly from the wishlist.

Is it possible to show a button that allows adding all wishlist products directly to the cart?

Yes, it is! By enabling the Add all to cart option, the cart will be filled with all the wishlist products in just one click.

How can I show the number of products added to the wishlists?

You can use the dedicated "YITH Wishlist Items widget" to show the number of products available in the user’s wishlists.

Is there a way to show how many people added the product to their wishlist on the product page?

Yes, you can enable the option Show a count of users with a specific product in wishlist that allows showing how many times the product has been added to a wishlist by other users.

How do I share a wishlist if I am not logged in?

By default, the plugin allows its functionalities, share buttons included, both to registered users and to unauthenticated users. Therefore, you can share a wishlist also if not logged in.

Does the plugin allow adding an Add to wishlist button on the products on the shop page and archive pages?

Yes, the plugin also allows showing the Add to wishlist button on your shop page, category pages, product shortcodes, product sliders, and all the other places where the WooCommerce products’ loop is used.

How is a wishlist managed for guest users?

Wishlists for guest users are managed via a cookie session, that cookie, by default, lasts 30 days. If a user visits the site frequently, it may last longer, or even never expire.
On the other hand, wishlist for logged in users are permanently registered for that user
and won't ever be deleted, since they don't have an expiration date.

Can I change the style of Add to wishlist button?

Yes, you can change the colors of background, text and border or apply a custom CSS. You can also use a link or a button for the Add to wishlist feature.

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Technical Info

  • Version: 4.1.0
  • Released: 2025-01-08
  •  
  • Minimum PHP version: 7.0
  • Requires: WordPress 6.5 and WooCommerce 9.3
  • Compatible up to: WordPress 6.7.x and WooCommerce 9.5.x
  •  
  • Supported multilanguage plugins: WPML, Loco Translate
  • Translation ready: YES
  • Languages 100% guaranteed by YITH: English, Italian, Spanish
  • Languages provided by users: Dutch (73%), French (73%), German (73%) German Formal (73%), Greek (73%), Swedish (72%)
  • Support for: YITH Proteo theme. All YITH plugins.
  • Supported third party themes: Flatsome
  • Supported page builders: Gutenberg, Elementor
  • GDPR Compliant: Yes
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1 year of updates and support
30-Day money back guarantee
100% Money Back Guarantee Buy confidently with our buyer protection and get a full refund for any reason. Read our refund policy >
97% CUSTOMER SATISFACTION

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