Avoid overwhelming customers and reduce cart abandonment by making your checkout simple and neat
A/B split testing on checkout pages (analysis made to find out which checkout structure works better on e-commerce sites) has shown that a multi-step layout is the best option for a better user experience during the purchase process.
A multi-step structure helps customers feel more comfortable during the payment as they understand which step of the process they are in.
During the checkout, customers are generally required to add a lot of details on the same page and this process might seem long and confusing. In one word: overwhelming.
A multi-step checkout helps to sort data and split them into different sections displayed one after the other: this makes it much clearer from the customer’s point of view. It reduces the possibility of messing up information or making errors while filling in the forms. Cart abandonment and other common problems of websites with complex checkouts are greatly reduced.
Choose among 10 different layouts for the timeline of your multi-step checkout
You can choose among 10 different layouts for the timeline, five of them in vertical style and five of them horizontal. Set the layout that best suits your e-commerce website and the one to show to mobile users.
Customize the timeline colors: a checkout that suits every style and theme
To make sure that the checkout style can suit every e-commerce theme, you will be able to customize the colors of every step and status (previous, next and current step) and all the texts.
Choose whether to show icons or numbers for your checkout steps
Identify your steps with numbers or icons before the text. You can choose among the many high-quality icons we’ve designed for you or upload your own ones.
Merge Billing / Shipping and Order info / Payment steps to reduce the number of steps
Usability tests confirm that a multi-step checkout is much more effective if there are no more than four steps in total. To streamline the process, combine Billing and Shipping Info into one step and Order and Payment Info into another step.
Enable AJAX validation for every step
With the AJAX validation you can prevent customers from going on to the next step unless they have completed all mandatory fields.
Disable the Shipping step with just one click
If your products don’t need to be shipped, just disable the Shipping step and it will not show up in the checkout process.