With 5 million active installations, WooCommerce is one of the most popular plugins and by far the most popular e-commerce platforms. Of the top 1 million e-commerce websites it is the most used platform with a 28% share, followed by Shopify at 21% and Magento at 7% (resource: builtwith in 2020)
So a couple of interesting questions arise: “Why is this system so popular and why should you use it too?”
There are 1000 individual reasons why many stores use WooCommerce, but in this article, I’m going to provide 10 best reasons!
So, ask again: “Why should I use WooCommerce”
1) Because WooCommerce is free, and always will be.
Free? ‘There is no such thing as a free lunch’…yes, and that is very true, but you do need to pay for hosting your site… but after that, you can literally sell without having to pay for a single software license. This is really a very powerful and unique thing as there is nothing like it in the world. Maybe there is but WooCommerce has a team of dedicated developers and contributors that keep the platform safe and updated for the modern e-commerce shop.
However, when you want some extra functionality you would pay for licensed software… but making the right decisions, it usually pays off for itself as it will either make you sell more, improve processes or saves time in development.
One thing you can be rest assured on, WooCommerce will always be a free plugin for WordPress.
2) Because it’s simple and intuitive
We are not all programmers and it might prove difficult to manually change a website’s backend to manage an e-commerce store.
And this is when WooCommerce comes in handy! The installing, configuring and managing processes are so easy they are accessible to anybody with the slightest WordPress or computer use experience. The user interface has been well thought through to make it intuitive for the least experienced user, yet super versatile that it allows you to sell anything.
It sure a very good thing to be able to set up a website without going through the frustration of not knowing how to do so!
3) Because so many people use it!
Because many people use WooCommerce, why wouldn’t you too? At least not with a little research to make sure it is the absolute right e-commerce selling tool.
Nonetheless, the fact that it is being used by so many stores implies three direct consequences:
- The size of its customer base proves the quality of this tool – it can handle 1000’s of customers and a multiple of that in stock
- So many shops rely on the technology and each would have done some sort of research before deciding on using WooCommerce
- You will belong to a community where users help each other. This is true with the many Facebook groups, Meetups, WordCamps and online tutorials and websites.
You may agree with me that it’s highly reassuring to know that, in case we run into a problem, a simple Google search might help you right away since there are 100’s of people out there that might have experienced it before and are happy to share a solution.
4) Because it’s constantly evolving and improving
This is a basic aspect of any respectable open source project: it is not developed by one team alone, but it gets shaped by thousand of different users and many dedicated contributors. Not just adding and improving code, but also as part of translations, marketing and community.
That’s why we don’t need one expert to come to fix our specific problem and keep us waiting until it’s our turn. You can literally hold a sign in your city and someone will come forward offering to help you.
WooCommerce is able to evolve, fix itself and it keeps getting better with every updated version.
5) Because it looks professional!
You know which shop you like the most as you keep coming back to it and buy more… why? Maybe the price, the service or is it the look and feel of the shop. Whatever you want to recreate to get that same feeling you have as a customer, you can most certainly achieve this with WordPress and WooCommerce.
The way that you do this is by adding a theme. The theme controls the look and feel of your store, a bit like the shop front and interior. Any seasoned developer will be able to take this a step further by creating different versions of this theme (child themes) and create an online store that is like any big name out there on the internet. Take a look at this example of our theme, Proteo – doesn’t it look great just as it comes?
6) Because you can add any functionality to improve WooCommerce
As mentioned before, WooCommerce works without having to add any functionality or plugin. A plugin is a piece of software that adds specific functionality to your WordPress installation. Many plugins are created to add new functionality to WooCommerce and only work when WooCommerce is installed. Not only can it add it can also change the way WooCommerce operates. Just as an example, you can add a membership plugin to turn your store into a membership platform. On top of that, add a subscription plugin and you can create a monthly revenue stream…
The list is very extensive and some plugins only allow you to bulk-edit all your products, or add a badge to a product image but something so little can make a huge difference.
7) Because you can sell what you want, the way you want!
Thanks to the structure provided by WooCommerce and the plugins you are free to implement in it, you are free to sell any kind of product you might wish to.
Physical products, virtual products, reservations, appointments and subscriptions etc… your imagination is the limit with what you can sell with WooCommerce
Maybe easier would be to give the examples of eBay, Amazon and Etsy. These are marketplaces that allow third-party sellers on a platform. This is also possible with WooCommerce with the help of a few plugins. Can you imagine that you take a commission on people selling on your website? Not impossible to get rich, whilst asleep.
8) Because developers, designers, marketers and store owners are in the same boat
WooCommerce is a preferred platform to all trades, from developers, designers marketers, SEO consultants and store owners. Each team knows how the system works and each team can do their part without the help of another person. This site alone is managed by 30 people with each adding content, managing prices, updating designs and accounts. Imagine if for every change you needed to contact your web designer?
Not only that, WooCommerce is optimized for SEO and can score high in Google if you follow the right steps. It is fast, mobile-optimized and uses the latest technology in web development. Really, what could possibly go wrong?
9) Because it makes your store easy to use!
You can’t change the world, so it is easier to adapt, right? If all stores have the product search in the header, why move it to the footer? You can just imagine that every visitor will feel lost on your site. This is the same for WooCommerce… some things that are just best the way they are. It doesn’t mean you can’t improve on it or make it look better. This counts for both the customer and the management of the store, WooCommerce is well thought through for its UI and UX as well as business management tools.
10 – Because we use it too!
YITH uses WooCommerce including a selection of plugins to improve its functionality. We just love its versatility and options to build upon. What might look like a simple e-commerce plugin, that can be installed in a few seconds, can actually run a complete business.
If you are not convinced just yet, check out this post with 15 examples of popular online shops that are run on WooCommerce.
The next post you should read is ‘How to create your e-commerce store in a day’ and learn what it takes to go ‘from Zero to Sale in a day’.