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AOV stands for Average Order Value and it is calculated by your total revenue through your e-commerce website divided by the number of orders. For example, if your total revenue is $10,000 and you have 100 orders, the AOV is $100. Marketers often use this value to calculate the cost for marketing per order, return […]
Do you want to offer your customers some extra benefits through a member’s subscription? A very quick shipping service, free and traceable is what everybody wants when buying a product online, so much so that Amazon itself made “Amazon Prime” its number one service. In order to receive free delivery on most of the goods […]
Running a subscription business model is commonly known to boost your income. By charging a sometimes smaller amount but on a regular basis, in the longer term you create more revenue and a more stable income stream, often referred to as “recurring income”. Let’s run through different examples and combinations to create the perfect subscription […]
What is Catalog Mode for an e-commerce store? When started using WooCommerce and have added products showing on the front-end but you do not allow visitors to purchase them, you can disable the native WooCommerce cart and checkout in a simple click. Also if you prefer, you can hide the prices from being displayed to […]
In this tutorial, you will learn about the different features a good wishlist plugin should have, the option to create a wishlist without a plugin and only with code, and lots of ideas to make the most of the functionalities for different types of e-commerce businesses to convert customers. What is a WooCommerce Wishlist plugin? […]
‘A potential customer lands on your site and can’t find the desired product, therefore, the customer leaves to never come back…’ This is so true and it is almost impossible to measure how many visitors are affected. It gets worse if you are running paid ads and the landing page is a generic page and […]
One of the main differences between a real life purchase and an on-line one is the payment. Think of your real life purchases from stores: you get in, pick up the object, reach for your wallet and pay. Whether you are using cash or credit card, the time required for this operation is very brief […]
In the past articles we talked about several alternative ways to establish a good communication with our customers. We have seen how to set up a live chat system in order to be there for your customers and increase your conversion rate and we have seen hot to setup text messages to inform your customers […]
One of the best way to encourage multiple purchases and increase the average value of each transaction in your store, is to offer batches of products. That’s why WooCommerce itself offers the chance to create “grouped” types of products, so that customer can purchase several products at once. This kind of product, however, is simply […]
We already talked in previous articles about the difficulties of offering variable services in e-commerce stores. This is different from products with fixed prices that we can simply display, what if we wish to offer custom services? The simplest most correct answer would be to sell services after quotations requests, deciding the price according to […]
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