One of the main differences between a real life purchase and an on-line one is the payment. Think of your real life purchases from stores: you get in, pick up the object, reach for your wallet and pay. Whether you are using cash or credit card, the time required for this operation is very brief […]

In the past articles we talked about several alternative ways to establish a good communication with our customers. We have seen how to set up a live chat system in order to be there for your customers and increase your conversion rate and we have seen hot to setup text messages to inform your customers […]

One of the best way to encourage multiple purchases and increase the average value of each transaction in your store, is to offer batches of products. That’s why WooCommerce itself offers the chance to create “grouped” types of products, so that customer can purchase several products at once. This kind of product, however, is simply […]

We already talked in previous articles about the difficulties of offering variable services in e-commerce stores. This is different from products with fixed prices that we can simply display, what if we wish to offer custom services? The simplest most correct answer would be to sell services after quotations requests, deciding the price according to […]

It’s always good to listen to your customers’ feedback, since they offer their own experience in a scenario you could otherwise just imagine. Just like Thomas, one of our most recent customers, who contacted us on our pre-sale live chat. It isn’t the first time that we see a similar situation, which is why I […]

The success of a brand or company is given by the impact it has on the market. Let’s take, for instance, smartphones: the first two brands that come to mind are Apple and Samsung. These two world leaders are so well known you almost cannot think of this product without seeing their logo in your […]

A succesful website is one that manages to use the full potential of each one of its aspects, that manages to solve all of the problems that might come and that’s user friendly. We’ve already seen in past articles how to optimize several different aspects of your store, from adding filters to the shop page […]

Although I’m sure there was no need for that, I mentioned the importance of discounts as a marketing tool several times. In my previous articles we’ve seen how to properly use a discount system in order to bring benefits to our store without affecting sales, but I also stated that offering discounts is a technique […]