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TutorialsHow car showrooms can improve their sales thanks to an online showcase system 2/3

Welcome back to this guide on how to create an online showcase for your car showroom and make it perfectly functional in order to increase the number of your potential customers.

In my previous article we have seen how to quickly create a WooCommerce showcase in order to display an online catalog for your cars that customers can check out and explore the various cars models and prices you offer without having to actually purchase them.

What we wish to create, though, is an online version of your car showroom, so let’s consider what your customers require while looking for a car:

  • A comparison between the various models, including fuel consumption, type of fuel used, doors, brand, etc...
  • Being able to request a quote for the car model they want including the optional features they asked for.

We can offer these two options in our catalog not in order to sell cars directly, but in order to increase customers interest towards what we offer and answer all of their requests: all aimed to bring them to your real showroom.

Once more we are going to use two plugins in order to add these functions to our online showcase.

How to compare products using WooCommerce?

The first plugin we are going to use is WooCommerce Compare, which allows you to add a comparison table to your store services.

Once the plugin is installed and activated, we can choose the way we wish to display the comparison table, how to name its related button and where to display it, from the settings screen:

compare-showrooms

For instance, by enabling the “Show button in product list” option, our customers will be able to compare cars directly from the catalog, which is a very useful feature especially if you have many models available:

compare-2-showrooms

IMPORTANT: since we are using this plugin for a catalog and not for a store, we need to remove any reference to the “cart”

In the plugin settings, in the “Comparison Table” tab we can remove the “Add to Cart” field:

compare-3-showrooms

Now when customers are going to click on the “Compare” button, a pop-up will appear displaying the features of their selected car:

compare-4-showrooms

In this example we have only selected one car so there is no other vehicle to compare it with. In case I wanted the comparison pop-up to show only after I have clicked on the second vehicle, you can enable the option  ì“Open lightbox when adding a second item” from the settings page.

Once you have added a second vehicle to the comparison screen, this is how it’s going to look like:

compare-5-showrooms

In the comparison table you can se the information related to each field: in this case we only have price, rating and descriptionm but the more details the product gets, the more are going to be displayed in the comparison.

You may also add more vehicles to the comparison:

compare-6-showrooms

This is how your potential customers will be able to compare several models and chose the one that best suits their needs.

Once we got their attention, we need to use it and bring them to contact us, possibily with a quote request.

How do we get to receive quote request using WooCommerce?

Before actually visiting your car showroom, customers often need to feel reassured about the price they are going to pay to get the vehicle thei need. If they had to do it all in person, that would imply dedicating the whole first visit to a quote request, and then possibly never seeing them again.

But if we could relegate this first part to an online conversation, we could finally optimize the result of real visits to your store.

Besides, on a psychological perspective, it’s easier to ask for the price or a possible discount from behind a screen rather than in person, which means a higher chance of realizing purchases for the vendor.

So let’s add the chance of requesting a quote from our catalog.

In order to implement this function we are going to use the WooCommerce Request a Quote plugin.

Once the plugin is installed and activated, we can choose where to display the request a quote button and to which page the selected products are going to be added in order to send the request, from the setting page:

quote-showrooms

The page used for the quote request is automatically created by the plugin, but you can always create a custom one adding the shortcode [[yith_ywraq_request_quote]] into a page.

You can also set the style and the text used while displaying the quote request, in order to adapt it to your theme and use bright colors in order to catch the attention of your customers (statistically, red and orange are suggested colors for a sales page):

quote-4-showrooms

Once the plugin is configured, this is how it’s going to look like in the car page:

quote-5-showrooms

Once the vehicle is added to the quote request, you can send it to the vendor by going to the dedicated page:

quote-3-5-showrooms

This plugin allows you to add additional fields to the quote request, for instance in case you wish to offer the chance to add optional features to the cars you sell.

Among the settings, in “Form Settings” we can create several additional fields, in this guide I’ve decided to go for “A/C” and the type of fuel:

quote-2-showrooms

Once these options are set, this is what the request form will look like:

quote-3-showrooms

This is how customers can send a quote request for the vehicle they are interested in, including the features they want, and the vendor will be able to answer providing them its selling price.

And you are set: we just created a perfectly working online showcase in which customers can compare several vehicles and ask for specific quotes.
The last and final step we need to take is the one that will increase its effectiveness by improving the navigation through your website, but I will talk about this in my next article.