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Since the process of buying online is so different from the one involved in buying from a physical store, we tend to (wrongly) imply that customers are also different. We don’t do this consciously: nobody actually believes that customers that buy from online stores are from a different species than real life customers, but we […]
Welcome back to our WooCommerce configuration guide! In the previous chapter I showed you how to configure the shipping options, today I’m going through the configuration of the “my account” page for your customers. This step is particularly important, since this is the place your customers will spend most of their time and have access […]
There are tools and marketing tips that are in such common use they are now part of our daily lives. What’s risky in such a massive use of the same tool is to stop seeing it as a tool but just as a common element we all deal with. This happens in the case of […]
If we were to compare the sales process to a sport, then it would be a marathon: in order to sell an item you need an adequate level of preparation which will allow you to get your customers’ attention and encourage them to purchase. You need to approach each step carefully in order to avoid […]
Welcome back to this WooCommerce configuration guide! In the previous chapter I’ve gone through how to configure two of the shipping methods allowed by WooCommerce: Free Shipping and International Shipping. Now, to conclude this section of the guide, we need to learn how to configure the remaining shipping method available: Local Pickup. WooCommerce Local Pickup […]
What is the difference between those who create websites and those who use it? Is it the tools they use? No, themes and plugins are available to everybody. So is it the complexity of these tools? No: as we have seen before, one of the best aspects of WooCommerce is its simplicity. The difference is […]
Why is it so hard to sell a product? This question crosses the mind of all of those who are trying to sell something, sooner or later. The kid on the lemonade stand thinks that as well as the big store owner with thousands of items for sale. Such a common question is like gold […]
The great part of online stores is that, as customers, we have a much wider choice than the one we would have in the store next door. We can chose from a wide range of sizes, colors, models… but we still have one limitation: say I don’t like a certain design, logo or artwork and […]
Welcome back to the WooCommerce configuration guide. In the previous chapter you learned how to configure the WooCommerce Flat rate, thus establishing a first shipping method with its costs, however, different items require different shipping methods. Today we are going to see two more shipping methods WooCommerce offers: the Free Shipping and the International Shipping. […]
Just like any other commercial field, internet users are divided in two categories: those who offer a service, and those who buy it. Despite the fact that these are two sides of the very same coin, these people think and behave differently, which may lead to misunderstandings that might undermine the success of your business. […]
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