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The success of a brand or company is given by the impact it has on the market. Let’s take, for instance, smartphones: the first two brands that come to mind are Apple and Samsung. These two world leaders are so well known you almost cannot think of this product without seeing their logo in your […]
Welcome back to this guide on how to properly configure WooCommerce! Our goal is drawing near as we check out the last tab in the “Settings” page of our WooCommerce installation: Emails In the very moment when we start creating an e-commerce store using WooCommerce, a list email templates are created, they will be sent […]
There are many digital products out there that are distributed for free because it’s impossible to sell them, This is generally due to multiple reasons: A free product goes viral more easily than one you have to pay for, assigning a price to it you might run the risk for the product not to get […]
A succesful website is one that manages to use the full potential of each one of its aspects, that manages to solve all of the problems that might come and that’s user friendly. We’ve already seen in past articles how to optimize several different aspects of your store, from adding filters to the shop page […]
Although I’m sure there was no need for that, I mentioned the importance of discounts as a marketing tool several times. In my previous articles we’ve seen how to properly use a discount system in order to bring benefits to our store without affecting sales, but I also stated that offering discounts is a technique […]
Welcome back to our guide on how to properly install and configure WooCommerce. Update 2.6 introduced several changes, especially when it comes to shipping methods and costs. This update introduced the “shipping areas” system with its related costs, which we are going to see in this article. N.B. if you are using an older version […]
Welcome back to this chapter in the guide about a correct WooCommerce installation and configuration. In the previous chapter we have seen how to edit the email template for emails that are automatically sent by WooCommerce to users and managers, according to and changes in the order status and many other factors. As I’ve mentioned […]
Imagine owning a store in a very busy road: thousands of people walk by your showcase and hundreds of them enter your store, look at items and place them in your cart. Then, at the end of the day, you check your income and you have only sold a handful of products. Puzzled, you ask […]
One of the worst fears for anybody who is trying to sell their products or service online is the so called “conversion rate”. For those who are not familiar with this term, it means the rate of customers who, once they reached your website, actually purchase a product. While it’s true that it’s important to […]
Welcome back to the last chapter in this guide on how to turn your online store into a perfectly functional online showcase for your car showroom. In the first two articles we have learned how to create a catalog customers can use to see the available models and request a quote for their vehicles of […]
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