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In one of my previous articles I have guided you through the steps required to install WooCommerce on WordPress. At this point, though, all we have is a “naked” website that looks like this: In this tutorial I’m going to show you how to install a theme on WordPress, picking one of the free WooCommerce […]
Studying human behaviour is an essential part of every successful marketing strategy, including those related to online sales. We often fail to take into account the fact that our customers are human beings. They hide behind numbers and statistics we often use, but they are still human and as humans they behave according to fixed […]
The world of publishing is not as poetic and romantic as we might think. The books and comic books market is strongly linked to a supply and offer system as any other one, to the point that new authors often find it hard to get their creations published. If back in the day emerging authors […]
We are used to consider online sales as an extension of our physical store, but these two ways of trading are indeed very different. One of the main differences is the amount of time in between the payment and the moment customers receive their item of choice. After having bought items “offline” most of our […]
Among the many things we can do to improve our website, simplifying the navigation through its pages should be among our priorities. If as a customer I’m not allowed to move around freely in an online store, chances are that I might end up feeling like I’m wasting my time and look elsewhere. Always remember […]
As I mentioned in one of my last articles, the cart abandonment rate severely affects your online sales. I used that article to focus on how to get back to the customers who left your store, although prevention is better than a cure. Consider that almost 70% of your customers leaves your store without buying […]
In one of my previous articles I’ve gone through the potential of WooCommerce and why it is the best choice if you want to create an online e-commerce store. Today we are going to start focusing on its mechanics, starting from the very first thing you should know: “How to install WooCommerce on your WordPress […]
Many people naively think that a tool that is commonly used by non-professionals, it must be a low quality one. I’ve seen people thinking the same thing about WooCommerce, since it’s largely used by many inexperienced customers who use it to obtain mediocre results, truth is a tool is only as good as the hand […]
The worst thing that could happen to your store and damage your sales is a big amount of customers abandoning their cart before completing their purchase. Despite the fact that this phenomenon has slightly decreased over the past two years, going from a 72% to a 68% abandoned cart report, these statistics are still alarming. […]
A simple mental process, although simple and logical, might also be wrong. Thinking “the more one item costs, the more I, the seller, will gain from selling it” is not logically wrong, but the market system is not this linear. That’s why you shouldn’t think that offering discounts on your products could decrease your income… […]
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