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There is an unwritten rule for those who try to boost the sales in their online store: if a marketing tool gets a name that defines it, then it works. Reading “This exploits the Cross Selling method” rather then “Combines the sale of several related products in order to increase the average cart value” sounds […]
The main rule each marketing system is based on is the rule of supply and offer, which is why if we are dealing in primary goods such as food, you can be sure that it will be generally desirable product. Let’s consider a pizza shop offering a delivery service: it’s a winning idea from the […]
Although a product was designed specifically for one single function, that doesn’t mean that’s the only thing we can do with it. In my previous article I’ve gone through how we can boost the effectiveness of discounts as a way to increase sales, using them as a part of elaborate marketing schemes. But despite the […]
I tried putting myself in the shoes of a seller who is trying to find new ways to improve their online sales. The articles you can find online generally show two aspects of the same tool: why you should use and why you shouldn’t. Consider discounts: one of the most commonly used marketing tools in […]
Have you ever wondered which is the most important moment during the purchase process? According to the statistics based on the most searched words on Google it would seem like it’s the first step: bringing customers to your store. If this is a key aspect, since no business can exist without customers, focusing exclusively on […]
One of the most common web search is “How to gain money working online” and, sadly, most of the results to this query are all but trustworthy However, there are indeed online jobs available, for instance there are many chances for those who like to write and want to test their skills in this field. […]
The flower language is so old and ingrained in our culture that even today, despite technology made interpersonal relationships colder, there is no better gift than a flower arrangement. And I’m not just talking about women, that usually are the target of this kind of gift: a bouquet is a welcome gift in many cases: […]
Since the process of buying online is so different from the one involved in buying from a physical store, we tend to (wrongly) imply that customers are also different. We don’t do this consciously: nobody actually believes that customers that buy from online stores are from a different species than real life customers, but we […]
Welcome back to our WooCommerce configuration guide! In the previous chapter I showed you how to configure the shipping options, today I’m going through the configuration of the “my account” page for your customers. This step is particularly important, since this is the place your customers will spend most of their time and have access […]
There are tools and marketing tips that are in such common use they are now part of our daily lives. What’s risky in such a massive use of the same tool is to stop seeing it as a tool but just as a common element we all deal with. This happens in the case of […]
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