We are used to consider online sales as an extension of our physical store, but these two ways of trading are indeed very different. One of the main differences is the amount of time in between the payment and the moment customers receive their item of choice. After having bought items “offline” most of our […]
Among the many things we can do to improve our website, simplifying the navigation through its pages should be among our priorities. If as a customer I’m not allowed to move around freely in an online store, chances are that I might end up feeling like I’m wasting my time and look elsewhere. Always remember […]
As I mentioned in one of my last articles, the cart abandonment rate severely affects your online sales. I used that article to focus on how to get back to the customers who left your store, although prevention is better than a cure. Consider that almost 70% of your customers leaves your store without buying […]
In one of my previous articles I’ve gone through the potential of WooCommerce and why it is the best choice if you want to create an online e-commerce store. Today we are going to start focusing on its mechanics, starting from the very first thing you should know: “How to install WooCommerce on your WordPress […]
Many people naively think that a tool that is commonly used by non-professionals, it must be a low quality one. I’ve seen people thinking the same thing about WooCommerce, since it’s largely used by many inexperienced customers who use it to obtain mediocre results, truth is a tool is only as good as the hand […]
The worst thing that could happen to your store and damage your sales is a big amount of customers abandoning their cart before completing their purchase. Despite the fact that this phenomenon has slightly decreased over the past two years, going from a 72% to a 68% abandoned cart report, these statistics are still alarming. […]
A simple mental process, although simple and logical, might also be wrong. Thinking “the more one item costs, the more I, the seller, will gain from selling it” is not logically wrong, but the market system is not this linear. That’s why you shouldn’t think that offering discounts on your products could decrease your income… […]
Sometimes statistics can be surprising and when they do, that’s rarely a good thing. For instance: did you know that the average customers only spend 15 seconds on a website? Yes, when I learned that I was shocked as well. 15 seconds is how much time you have to gain your customers trust and convince […]
Seeing a tool being used always in the same way might lead us to think that is the only use said tool has. Truth is, the role of a tool is directly proportional to our creativity and its possible uses: let’s talk about WooCommerce, for instance, thinking it could only be used for online sales […]
Answering this question is the reason why this guide exists: starting from the very basics and gradually going through each aspects of its customization, we are going to explore the process of creating an operating e-commerce store using WordPress and WooCommerce, two completely free open source tools. Why make a guide on how to create […]
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