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In the previous chapter of this guide we learned how to properly configure the general options in our WooCommerce based e-commerce store. A store, however, is futile without products. So today I’m going to show you how to configure the general product settings in your WooCommerce based store. To do this, go to WooCommerce > […]
Selling different types of products means having different ways of approaching customers to offer the best possible services and to protect ourselves as sellers. In one of my previous articles I explained how a clear refund policy could help you, as there are many users out there who exploit weaknesses in this system, even out […]
Welcome back to this WooCommerce guide! In the previous chapter I have gone through the procedure of installing a theme on your WooCommerce store, today we are checking out how to configure your store’s general options. To better understand how to do this right, let’s go through a practical example. In the following settings, I’m […]
As we have seen in previous articles, WooCommerce offers great potential which allows you to sell products in many different ways. I have shown you how to sell images by creating a credits based subscription on your e-commerce store and how add a donation service where customers themselves chose the value of the products they […]
In one of my previous articles I have guided you through the steps required to install WooCommerce on WordPress. At this point, though, all we have is a “naked” website that looks like this: In this tutorial I’m going to show you how to install a theme on WordPress, picking one of the free WooCommerce […]
Studying human behaviour is an essential part of every successful marketing strategy, including those related to online sales. We often fail to take into account the fact that our customers are human beings. They hide behind numbers and statistics we often use, but they are still human and as humans they behave according to fixed […]
The world of publishing is not as poetic and romantic as we might think. The books and comic books market is strongly linked to a supply and offer system as any other one, to the point that new authors often find it hard to get their creations published. If back in the day emerging authors […]
We are used to consider online sales as an extension of our physical store, but these two ways of trading are indeed very different. One of the main differences is the amount of time in between the payment and the moment customers receive their item of choice. After having bought items “offline” most of our […]
Among the many things we can do to improve our website, simplifying the navigation through its pages should be among our priorities. If as a customer I’m not allowed to move around freely in an online store, chances are that I might end up feeling like I’m wasting my time and look elsewhere. Always remember […]
As I mentioned in one of my last articles, the cart abandonment rate severely affects your online sales. I used that article to focus on how to get back to the customers who left your store, although prevention is better than a cure. Consider that almost 70% of your customers leaves your store without buying […]
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