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Sometimes statistics can be surprising and when they do, that’s rarely a good thing. For instance: did you know that the average customers only spend 15 seconds on a website? Yes, when I learned that I was shocked as well. 15 seconds is how much time you have to gain your customers trust and convince […]
Seeing a tool being used always in the same way might lead us to think that is the only use said tool has. Truth is, the role of a tool is directly proportional to our creativity and its possible uses: let’s talk about WooCommerce, for instance, thinking it could only be used for online sales […]
Let’s take a step back to the days before the internet. Let’s consider, for instance, a basic needs of our daily lives: buying clothes. Before the internet, you would have to leave the house to get to your closer dedicated store and, in case you didn’t find anything your size, you would end up chatting […]
It’s so obvious it sounds silly to even say it: money can be traded for goods and services. Why state the obvious? Because despite money is just a tool, we often develop an emotional attachment towards it which prevents us from spending them or leads us to regret it when we do. This is rather […]
Our instinct to try things out ourselves to trust themis so naturally human we even find proof of it in old sacred scriptures. This aspect is the base psychological reasons behind the demos marketing system, such as the ones we often find available for new video games. As a matter of fact, even though this […]
Due to lack of time or will, we got used to take online tutorials entirely for granted. Mind you, we do check on them a little, maybe by going through readers comments and feedback from others who tested that specific guide before. If that experiment was successful, then we mindlessly accept its effectiveness and proceed […]
In one of my previous articles I mentioned how important it is to use a live chat system for your e-commerce store, since it may exponentially increase both your sales and the average transaction value at your store. The effectiveness of this system is based on how deeply customers trust you and feel like they […]
Testing and using complex marketing strategies surely is a winning move, but you also need to try not to render it all pointless because of a few mistakes. Bringing non-buying customers to your store is just as useful as pouring water into a broken bathtub… and this might happen often, because of small details we […]
The internet is a paradise for all those creative souls that had no idea where to start selling their creations until yesterday. It’s not unlikely to find e-commerce stores focused on photos, images, portraits and any other visual art that is so popular at this moment in time. But if it’s undoubtedly good for our […]
We are used to think that the best way to increase sales in our store is to get more customers. That is what most related Google searches ask and, consequently, that’s what most marketing strategies tend to offer. Surely our store has a potentially endless amount of customers, considering there’s seven billion people in the […]
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