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Sometimes we are so used to see a tool being used in a certain way that we forget it may also be used in different ways. That’s the case of an e-commerce store: by common definition that would be a website aimed to online sales for goods and services, which is why the internet is […]
The lucky side of creating an online store is that thanks to free and easy tools such as WordPress and WooCommerce, anybody can create a full working store in no time. This is important since it offers anybody the chance to use this opportunity, but this advantage often ends shortly, leaving us with a store […]
How do you evaluate the success of a business? Is it from its sales? From its position in the worldwide market? From the reputation its brand has? Clearly, all of these are key aspects of any business, but the most important aspect for us, the one we pride ourselves on, is our customers satisfaction. It […]
I don’t know how many times I have already talked about how to increase sales on your online stores. I sound like a broken record at times, but this is the strength of online sales: there is no miracle solution to reach to success with your store, but there are hundreds that allow you to […]
These days having an “Online bay” for your activity has become a requirement for all sorts of products and services. This is why many companies rely on web design agencies in order to create their own personal corner of the internet. For people selling products, whether they are digital or a physical ones, it’s easy […]
There is an unwritten rule for those who try to boost the sales in their online store: if a marketing tool gets a name that defines it, then it works. Reading “This exploits the Cross Selling method” rather then “Combines the sale of several related products in order to increase the average cart value” sounds […]
The main rule each marketing system is based on is the rule of supply and offer, which is why if we are dealing in primary goods such as food, you can be sure that it will be generally desirable product. Let’s consider a pizza shop offering a delivery service: it’s a winning idea from the […]
Although a product was designed specifically for one single function, that doesn’t mean that’s the only thing we can do with it. In my previous article I’ve gone through how we can boost the effectiveness of discounts as a way to increase sales, using them as a part of elaborate marketing schemes. But despite the […]
I tried putting myself in the shoes of a seller who is trying to find new ways to improve their online sales. The articles you can find online generally show two aspects of the same tool: why you should use and why you shouldn’t. Consider discounts: one of the most commonly used marketing tools in […]
Have you ever wondered which is the most important moment during the purchase process? According to the statistics based on the most searched words on Google it would seem like it’s the first step: bringing customers to your store. If this is a key aspect, since no business can exist without customers, focusing exclusively on […]
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