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As I mentioned in one of my last articles, the cart abandonment rate severely affects your online sales. I used that article to focus on how to get back to the customers who left your store, although prevention is better than a cure. Consider that almost 70% of your customers leaves your store without buying […]
Many people naively think that a tool that is commonly used by non-professionals, it must be a low-quality one. I’ve seen people thinking the same thing about WooCommerce, since it’s largely used by many inexperienced customers who use it to obtain mediocre results, truth is a tool is only as good as the hand who […]
The worst thing that could happen to your store and damage your sales is a big amount of customers abandoning their cart before completing their purchase. Despite the fact that this phenomenon has slightly decreased over the past two years, going from a 72% to a 68% abandoned cart report, these statistics are still alarming. […]
A simple mental process, although simple and logical, might also be wrong. Thinking “the more one item costs, the more I, the seller, will gain from selling it” is not logically wrong, but the market system is not this linear. That’s why you shouldn’t think that offering discounts on your products could decrease your income… […]
Sometimes statistics can be surprising and when they do, that’s rarely a good thing. For instance: did you know that the average customers only spend 15 seconds on a website? Yes, when I learned that I was shocked as well. 15 seconds is how much time you have to gain your customers trust and convince […]
Seeing a tool being used always in the same way might lead us to think that is the only use said tool has. Truth is, the role of a tool is directly proportional to our creativity and its possible uses: let’s talk about WooCommerce, for instance, thinking it could only be used for online sales […]
Let’s take a step back to the days before the internet. Let’s consider, for instance, a basic needs of our daily lives: buying clothes. Before the internet, you would have to leave the house to get to your closer dedicated store and, in case you didn’t find anything your size, you would end up chatting […]
It’s so obvious it sounds silly to even say it: money can be traded for goods and services. Why state the obvious? Because despite money is just a tool, we often develop an emotional attachment towards it which prevents us from spending them or leads us to regret it when we do. This is rather […]
Our instinct to try things out ourselves to trust themis so naturally human we even find proof of it in old sacred scriptures. This aspect is the base psychological reasons behind the demos marketing system, such as the ones we often find available for new video games. As a matter of fact, even though this […]
Due to lack of time or will, we got used to take online tutorials entirely for granted. Mind you, we do check on them a little, maybe by going through readers comments and feedback from others who tested that specific guide before. If that experiment was successful, then we mindlessly accept its effectiveness and proceed […]
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