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Testing and using complex marketing strategies surely is a winning move, but you also need to try not to render it all pointless because of a few mistakes. Bringing non-buying customers to your store is just as useful as pouring water into a broken bathtub… and this might happen often, because of small details we […]
The internet is a paradise for all those creative souls that had no idea where to start selling their creations until yesterday. It’s not unlikely to find e-commerce stores focused on photos, images, portraits and any other visual art that is so popular at this moment in time. But if it’s undoubtedly good for our […]
We are used to think that the best way to increase sales in our store is to get more customers. That is what most related Google searches ask and, consequently, that’s what most marketing strategies tend to offer. Surely our store has a potentially endless amount of customers, considering there’s seven billion people in the […]
In time, most people are changing their activities from a physical store to a digital one, and this process always implies the risk of a colder, more distant kind of relationship with customers, with less human touch. This change has both benefits and risks, for instance: customers of a real life store who have doubts […]
We’re used to consider our e-commerce store simply as a tool to sell our products, but tweaking one simple function is enough to be able to have more uses for it as well. For instance, we can create an online store that enables donations which allow customers to set their own prices for the items […]
What if I told you that there is a way to increase sales on your store by 20% in just a few seconds? You would probably think this is some kind of hoax or scam and close this article right away. The truth is I’m talking about some real data here, even if only potentially. […]
We often underestimate the potential of Email Marketing for online stores, thinking it’s obsolete and rather considering new and innovative strategies to increase activity on our store. The truth is that Email Marketing, although it’s a dated system, it is still an effective way of handling your promotional needs, because of a few simple points: […]
There are several different types of online sellers. There are those who create their stores, upload their item and then sit and wait for a miracle, wishing that sales will magically increase by themselves and cursing bad luck when that simply does not happen. And then there are those who try to use elaborate marketing […]
In one of my previous articles I’ve stated that one of the worst thing for online sellers is to see customers add items to their carts only to drop it and leave the store before buying anything Surely this practice is among the most annoying ones customers have, but the single worst one has to […]
In every single article I write I tend to stress out how the attention to details may mean the difference between success and failure for online businness. All of those who sell online products have searched “How to increase sales on my online store” on Google at least once in their life. And they all […]
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