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Every year, people are excited about Black Friday because it gives them the opportunity to take advantage of extraordinary discounts for a limited time. To make sure you are ready for the event, here is an article on what Black Friday is, how it works on YITH, how to take advantage of the promotions offered during this event, and which are the most promising plugins to focus on for your purchases.
All of this will assist you in getting ready for this event in both roles as a shopper and an online vendor. Upgrade your WooCommerce store to handle the volume of shoppers that will arrive during this time.
Let’s start by clarifying what WooCommerce Black Friday means.
What is Black Friday?
Black Friday is the day after Thanksgiving in the United States. It is celebrated on the fourth Thursday of November and offers high-value discounts in physical and digital stores.
Although it is celebrated a specific day, Black Friday sales often extend over several days, so it is worth checking the date.
Cyber Monday, or the Monday after Thanksgiving, is another term often associated with this period. Again, many discounts and promotions can be found, which is why it’s common to see Black Friday and Cyber Monday spread out over four consecutive days.
When is the Black Friday 2023?
If you don’t want to do the math, Black Friday 2023 is November 24. That’s when you’ll find most of the promotions on the web (and you’ll need to create one for your online store).
As for YITH, the discounts will start on November 22!
YITH’s WooCommerce Black Friday sale 2023: opportunity that shouldn’t be missed
If you didn’t make it in time to take advantage of the Halloween deals, here’s our WooCommerce Black Friday promotion! We know everyone has been waiting for it, and here it is.
Our customers are in an odd position: they can get those discounts, but they also have to apply similar WooCommerce discount rules in their own shops. Therefore, we would like to remind you that we have prepared an article on how to prepare and manage your shop for this period of worldwide discounts, and we hope that you will be able to put our suggestions into practice and choose the right plugins for your business.
This year we are offering you the chance to add our WooCommerce plugins to your WordPress site. We’d love to help you combine the best of both worlds to make your store a place where customers come back not once or twice, but always!
Best WooCommerce plugins on sale for Black Friday 2023
We know that Black Friday is the best time to upgrade your store without sacrificing functionality. So here’s a roundup of plugins you can grab during Black Friday (and this discount season in general).
Let’s find out together!
Must-haves for any store
Let’s start by suggesting a couple of products that are ideal for any type of store. (In fact, they are among the most popular). The first one is YITH WooCommerce Wishlist.
As the name suggests, this WooCommerce plugin allows you to add a “Wish List” feature to your store, a popular feature among leaders like Amazon. This amazing plugin not only allows your customers to save the products they want to buy in the future, but also to send them to other people to get gifted.
We also recommend YITH WooCommerce Ajax Product Filter, which allows better navigation in your store and lets your customers quickly find the product they are looking for, using a small window of time to make a purchase.
Membership site “essentials”
The first one we will introduce to you is one of the most popular and powerful integrations in our catalog: YITH WooCommerce Subscription + YITH WooCommerce Membership.
This combination of plugins works perfectly: Memberships allows you to offer premium content on your pages and create custom restrictions for non-members, while with Subscription you can sell subscription products with recurring payments.
Think about Netflix or Amazon Prime: what do they have in common? Both are membership-based and use recurring payments called subscriptions.
This combination of features can be used in thousands of different scenarios, making it one of the most popular features online. Want to offer a free shipping subscription like Amazon Prime? Easy-peasy.
Do you want to sell online courses and target the e-learning business without being tied to a service that takes a percentage of your sales? Are you an influencer and want to create premium content for your subscribers? Want to create a showcase of special products just for VIP customers?
All this using the same plugins. The only limit is your imagination.
By the way, if you’re wondering how to create subscription membership plans for your users, click the link to find out!
PLUGIN INTEGRATION: If you also want to create special discounts for members, you can add our YITH WooCommerce Dynamic Pricing and Discounts to this duo. This, of course, can be used anywhere you want to offer dynamic and attractive prices and discounts, but the integration with Membership and Subscription deserves a separate note!
Everything you need for your booking website
Speaking of popular and winning combinations, we cannot fail to mention YITH Booking and Appointment for WooCommerce and YITH WooCommerce Deposits and Down Payments.
Why? Imagine your customers want to book an event or a table at a restaurant, but you want to require a deposit to guarantee their place or the commitment made with their reservation. How could you do that? Well, it’s simple: by using this integration.
Over time, the plugins have been constantly updated in terms of both features and design, such as integration with our free WooCommerce Proteo theme, new customization options, and new search forms. If you want to learn more about these new features, click here.
The booking plugin is one of the ones that has attracted the most attention over time. On the other hand, there are business models that are only possible because of this kind of functionality, since we are not talking about real sales in the classic sense of the word.
Hotels, apartments, private tours, restaurants, you name it!
PLUGIN INTEGRATION: You can also integrate Booking with YITH WooCommerce Badge Management to apply custom badges to your bookable products. Not only that, but this WooCommerce plugin is great for highlighting specific products just in time for Black Friday!
YITH WooCommerce Catalog Mode also allows you to create a storefront for your bookable products or services, but remember that the plugin has multiple integrations that you can find here.
A classic that can be applied to any store
If up to this point we have seen rather specific cases for certain types of businesses, it is time to talk about a “jack of all trades”, i.e. a wildcard plugin that can find its place in any online store.
What would an online store be without the Gift Cards plugin? Nowadays, every eCommerce store has a “Gift Cards” feature, which is a lifesaver for customers when they want to give a gift, but don’t know what to choose. And lifesavers for sellers by increasing the number of orders and customers coming to their site.
But since we have already mentioned several examples of integrations, here is a particularly interesting one: What if you could reach users beyond the borders of your own country with a gift card? You would probably need to sell gift cards in different currencies.
Imagine being able to send a gift in dollars from Spain to your brother who lives in the United States, even if you use euros. That’s great, right? Read this article where we explain every aspect of the integration between YITH WooCommerce Gift Cards and YITH Multi Currency Switcher for WooCommerce.
So for those who want to give a gift to their neighbor (Black Friday makes us all more generous!), there will be no obstacle in their way.
Get the most out of your auction site
The YITH WooCommerce Auctions plugin is another classic that is increasingly used by WordPress websites. If you are familiar with auctions, the implementation of these online events gives your customers the opportunity to take part in auctions from the comfort of their own home.
In the past, auctions required a physical location, but eBay has now created many other successful options. An auction is very attractive to both the seller (with the hope that the bidding war will go in his or her favor), the buyer (with the hope that the war will instead go in his or her favor), and also to the host of the auction itself (such as eBay with all its sellers).
So let’s get started with our first suggestion: combine YITH WooCommerce Multivendor with the Auctions plugin to create your own auction marketplace!
But why stop at two WordPress plugins when you can take advantage of Black Friday and buy a third?
This kind of store is becoming popular with our users. Many ask us how to maximize it with the right plugin for credit card payments.
We recommend using YITH WooCommerce Stripe, which is integrated for fast and secure purchases of your auction products. You can also prevent users without a linked credit card from bidding. This is crucial to avoid unreliable bidders.
Be prepared for seasonal events
Black Friday shows the importance of being ready for seasonal events. Sometimes all you need is a discount system, but other times, you must prepare differently.
For example: whether you run a theater or are a freelance artist, the holiday season is a time when people come together, so… why not create a dedicated event? With YITH Event Tickets for WooCommerce you can create Event type products and add specific services and places. For example, you may need to organize a New Year’s Eve party and guarantee customers extra drinks or a dinner option. It will definitely be a great advantage for attendees to know in advance what the event offers.
Speaking of benefits, the YITH WooCommerce Barcodes and QR Codes plugin is the perfect companion for your event tickets. This plugin allows you to add a barcode or QR code to your tickets, which can then be scanned with your smartphone for easy check-in. The two plugins are seamlessly integrated so you can provide the best event booking experience for you and your customers.
Black Friday and Cyber Monday deals for YOUR WooCommerce store
Whether Black Friday is just around the corner or has passed, don’t forget the great potential it has for your store. Multiple businesses work for it tirelessly throughout the year, and they often achieve remarkable sales figures in just one weekend.
If you want to make the most of this opportunity, we recommend reading our article where we outlined several important steps to follow in order to be ready when the time comes.
WooCommerce Black Friday and Cyber Monday countdown
So start counting down the days for this big Black Friday sale. Subscribe to our newsletter to be the first to know, stay tuned to social networks and don’t miss out on the chance to add many new deals to your online store.
Conclusion
Black Friday (and Cyber Monday) started as chance events but now they are important shopping days for online WordPress users. Some people plan their purchases in advance to take advantage of the great deals.
This translates into a huge opportunity for our customers: on the one hand you can get the best plugins around for WooCommerce at a bargain price, on the other hand you can use them to enhance your site and, why not, create your own promotional strategy for the following Black Friday.
In short, a double win! So don’t miss this opportunity and get ready to make the most of it.
